Buy-to-let properties

Generate income. Not just ownership.
This section is built for investors who want steady rental income. Discover properties selected for strong cashflow, supported by yield estimates, rental demand signals, and market data.
No guesswork — just income-focused opportunities that make sense on paper and in real life.


CTA:
Find income-generating properties

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Goal of the page:
Help users who explicitly want rental income / cashflow quickly find suitable investment properties and understand why they generate income.
This page is not emotional (like lifestyle homes).
It is data-driven, numbers-first, investor-focused.
Core features to implement on this page


1. Pre-filtered property listings

Listings shown here should already match:
Suitable for renting (short-term or long-term)
Clear rental strategy possible
Exclude purely lifestyle / self-use properties

Filter logic (backend):
Rental allowed ✅
Yield data available (estimated or real)
Location with rental demand indicators

2. Key metrics visible on each property card

Each listing card should clearly show:
Estimated gross yield (%)
Estimated net yield (%) (if possible)
Expected monthly rent

Rental strategy:
Long-term
Short-term
Mixed
Demand indicator (e.g. High / Medium / Low)

This is crucial:
👉 User must understand within 3 seconds if the deal makes sense.

3. Yield & demand explanation (education layer)

Add small info icons or expandable tooltips explaining:
How yield is calculated
What demand indicator means
What assumptions are used (occupancy, seasonality)
This builds trust and avoids legal/expectation issues.

4. Smart filters specific to income investors

Filters different from “buy a home”:
Minimum yield (%)
Monthly cashflow target
Rental type (short vs long-term)
Country / city
Budget range
Risk level (optional, later MVP+)

5. CTA logic
Primary CTA:
👉 “Find income-generating properties”

After click:
Either opens filtered results directly
Or (better): connects to investment profile
so the system can:

- Adjust yield targets
- Suggest realistic locations
- Match strategy (cashflow vs balanced)


6. AI connection (important for enter.homes DNA)
Subtle AI messaging on the page:
“These properties are selected based on rental performance, not marketing photos.”
“Our AI evaluates income potential, demand, and local rental rules.”
No over-promising — just smart positioning.


Emotional takeaway for the user
User should feel:
“This platform understands investors.”
“I’m not browsing randomly.”
“These numbers help me decide.”