Buying & Investing
Compare properties
Compare smarter. Decide with confidence.
See properties side by side and focus on what actually matters: price, yield, risk, and long-term potential. No emotional noise, no endless tabs — just clear data that helps you choose the better investment.
Make decisions backed by numbers, not feelings.
CTA:
Compare before you decide
____________________________________________________
What this page is about (for the developer)
Goal of the page:
Enable users to compare multiple properties simultaneously in a structured, data-driven way.
This page replaces:
spreadsheets
screenshots
“I think this one feels better”
with clarity and confidence.
Core features to implement
1. Side-by-side comparison layout
User can compare:
2–4 properties at once (MVP: min. 2, max. 4)
Each property = one column
Each metric = one row
2. Comparison metrics (must-have)
Displayed rows should include:
- Financial
- Purchase price
- Additional costs (tax, fees – estimated)
- Estimated monthly rent
- Gross yield (%)
- Net yield (%)
- Risk & stability
- Market demand indicator
- Vacancy risk
- Regulatory risk (low / medium / high)
- Currency risk (if applicable)
- Long-term Capital growth potential (score or % range)
- Location rating
- Exit liquidity (how easy to resell)
- Strategy fit
Best use case:
- Rental income
- Capital growth
- Mixed: Short-term vs long-term rental suitability
3. Visual decision helpers
To make comparison intuitive:
Highlight best value per row (e.g. highest yield)
Use simple icons / color indicators:
Green = strong
Yellow = neutral
Red = weak
This helps non-professional investors understand data quickly.
4. “Why this matters” explanations
Add small tooltips:
“Why yield is important”
“What regulatory risk means”
“How capital growth potential is estimated”
Purpose:
👉 Education + trust
👉 Fewer support questions later
5. User actions on this page
User should be able to:
- Remove a property from comparison
- Add another property
- Save comparison
- Share comparison (later feature)
6. AI-enhanced insights (enter.homes signature)
Optional but powerful:
Short AI-generated insight below the table:
“Property A offers higher cashflow, while Property B shows stronger long-term appreciation. Based on your profile, Property A aligns better with your strategy.”
This connects comparison with personal investment goals.
7. CTA logic
Primary CTA:
👉 “Compare before you decide”
After comparison, secondary CTAs:
“View full property details”
“Get AI recommendation”
“Continue to legal & tax overview”
Emotional takeaway for the user
User should think:
“Now I finally see the difference.”
“This saved me hours.”
“I feel confident choosing.”
See properties side by side and focus on what actually matters: price, yield, risk, and long-term potential. No emotional noise, no endless tabs — just clear data that helps you choose the better investment.
Make decisions backed by numbers, not feelings.
CTA:
Compare before you decide
____________________________________________________
What this page is about (for the developer)
Goal of the page:
Enable users to compare multiple properties simultaneously in a structured, data-driven way.
This page replaces:
spreadsheets
screenshots
“I think this one feels better”
with clarity and confidence.
Core features to implement
1. Side-by-side comparison layout
User can compare:
2–4 properties at once (MVP: min. 2, max. 4)
Each property = one column
Each metric = one row
2. Comparison metrics (must-have)
Displayed rows should include:
- Financial
- Purchase price
- Additional costs (tax, fees – estimated)
- Estimated monthly rent
- Gross yield (%)
- Net yield (%)
- Risk & stability
- Market demand indicator
- Vacancy risk
- Regulatory risk (low / medium / high)
- Currency risk (if applicable)
- Long-term Capital growth potential (score or % range)
- Location rating
- Exit liquidity (how easy to resell)
- Strategy fit
Best use case:
- Rental income
- Capital growth
- Mixed: Short-term vs long-term rental suitability
3. Visual decision helpers
To make comparison intuitive:
Highlight best value per row (e.g. highest yield)
Use simple icons / color indicators:
Green = strong
Yellow = neutral
Red = weak
This helps non-professional investors understand data quickly.
4. “Why this matters” explanations
Add small tooltips:
“Why yield is important”
“What regulatory risk means”
“How capital growth potential is estimated”
Purpose:
👉 Education + trust
👉 Fewer support questions later
5. User actions on this page
User should be able to:
- Remove a property from comparison
- Add another property
- Save comparison
- Share comparison (later feature)
6. AI-enhanced insights (enter.homes signature)
Optional but powerful:
Short AI-generated insight below the table:
“Property A offers higher cashflow, while Property B shows stronger long-term appreciation. Based on your profile, Property A aligns better with your strategy.”
This connects comparison with personal investment goals.
7. CTA logic
Primary CTA:
👉 “Compare before you decide”
After comparison, secondary CTAs:
“View full property details”
“Get AI recommendation”
“Continue to legal & tax overview”
Emotional takeaway for the user
User should think:
“Now I finally see the difference.”
“This saved me hours.”
“I feel confident choosing.”