Investment Tools
Investment score explained
See how enter.homes evaluates investment quality. We explain our scoring logic in a clear and transparent way, so you know exactly what stands behind each investment score.
Because better understanding leads to better decisions.
CTA: Understand our investment logic
________________________________________________
Goal of the page
Explain how the investment score works, without revealing proprietary formulas or overwhelming users.
This page builds:
👉 trust
👉 credibility
👉 confidence in comparisons
Page structure (MVP)
1. What is the Investment Score?
Short explanation:
A simple score summarizing investment quality
Designed to support — not replace — decision-making
Based on multiple data points
Static text only.
2. Score components (high-level)
Display the score broken into clear categories, for example:
Return Potential
- Rental yield
- Income stability
Risk Factors
- Market demand
- Regulatory environment
- Vacancy risk
Long-Term Outlook
- Capital growth potential
- Market maturity
- Liquidity
No percentages required for MVP — relative weight is enough.
3. How to read the score
Explain:
- What a high score means
- What a medium score means
- Why a lower score is not “bad” — just different risk/return
-> This helps avoid misinterpretation.
4. Transparency disclaimer
Short block:
- Scores are based on available data
- Assumptions are used
- Scores are updated when data changes
-> Purely informational.
User actions
From this page, user can:
-> Go back to property listings
-> View properties with high scores
->Compare properties using the score
CTA behavior
Primary CTA:
👉 “Understand our investment logic”
Leads to:
->Property listings or comparison page
Secondary CTA:
“View top-rated investment properties”
Keep it intentionally simple
- No formulas
- No raw datasets
- No sliders
This page explains logic, not math.
Emotional takeaway for the user
User should feel:
“They’re not hiding anything.”
“This makes comparisons easier.”
“I trust these scores more now.”
Because better understanding leads to better decisions.
CTA: Understand our investment logic
________________________________________________
Goal of the page
Explain how the investment score works, without revealing proprietary formulas or overwhelming users.
This page builds:
👉 trust
👉 credibility
👉 confidence in comparisons
Page structure (MVP)
1. What is the Investment Score?
Short explanation:
A simple score summarizing investment quality
Designed to support — not replace — decision-making
Based on multiple data points
Static text only.
2. Score components (high-level)
Display the score broken into clear categories, for example:
Return Potential
- Rental yield
- Income stability
Risk Factors
- Market demand
- Regulatory environment
- Vacancy risk
Long-Term Outlook
- Capital growth potential
- Market maturity
- Liquidity
No percentages required for MVP — relative weight is enough.
3. How to read the score
Explain:
- What a high score means
- What a medium score means
- Why a lower score is not “bad” — just different risk/return
-> This helps avoid misinterpretation.
4. Transparency disclaimer
Short block:
- Scores are based on available data
- Assumptions are used
- Scores are updated when data changes
-> Purely informational.
User actions
From this page, user can:
-> Go back to property listings
-> View properties with high scores
->Compare properties using the score
CTA behavior
Primary CTA:
👉 “Understand our investment logic”
Leads to:
->Property listings or comparison page
Secondary CTA:
“View top-rated investment properties”
Keep it intentionally simple
- No formulas
- No raw datasets
- No sliders
This page explains logic, not math.
Emotional takeaway for the user
User should feel:
“They’re not hiding anything.”
“This makes comparisons easier.”
“I trust these scores more now.”